Indian Media & Entertainment Industry to touch INR 1,457 billion by 2016: Industry achieves 12 percent Growth in 2011; is projected to grow at CAGR of 15 percent over next five years Mumbai, March 10, 2012: In 2011, the Indian Media & Entertainment (M&E) Industry registered a growth of 12 percent over 2010, to reach INR 728 billon. The growth trajectory is backed by strong consumption in Tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the industry is expected to register a CAGR of 15 percent to touch INR 1,457 billion by 2016.
Media and entertainment sector is indeed a sunshine industry the one big change awaited for the next growth wave is the implementation of recently enacted and regulations on digitisation for cable, implementation of Phase 3 and copyright for radio and the roll out of 4G.
While television continues to be the dominant medium, sectors such as animation digital advertising, and gaming are fast increasing their share in the overall pie. Radio is expected to display a healthy growth rate after the advent of Phase 3. Print, while witnessing a decline in growth rate, will continue to be the second largest medium in the Indian M&E industry.
Advertising spends across all media accounted for INR 300 billion in 2011, contributing to 41 percent of the overall M&E industry’s revenues.
While one cannot ignore the fact that the Indian and that the shifts in consumer preferences are clearly evident in this segment. These shifts are expected to be game changers in terms of how business is being done currently and what could be the path going forward. Mandates that we have been working on in this sector such as Brand Manager, Director Marketing, Engagement Manager, Senior Manager – Ops – Advertising/ Events, Senior Public & Media Relations Client Servicing Manager Media Planner etc
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